“Hair Ye, Hair Ye”
by Beverly Sassoon
Since my recent return to Los Angeles, I’ve been out and about seeing old friends and making new ones. As I attend parties and social functions, I am astonished by how many otherwise well-dressed and fine looking men walk around sporting nest—like ornaments perched atop their otherwise bald or balding heads.
Toupee, rug, hair pieces….. whatever one wants to call it in these cases even a best friend should definitely tell! I’ve seen men in Armani suits adorned with a hairpiece the color of which had no relation to the color of their own hair. I’ve seen hairlines the shape of which had no relation to the faces they’re shaping. And let’s talk about the SWOOP – the long, long hank of hair combed carefully over a bald head and sprayed to an unimaginable stiffness. Everyone has seen the results of even the slightest of breezes – a hoard-like clump of hair standing at attention – straight up in the air.
Hair has been a symbol of primary importance throughout history, its significance being an indicator of social, religious, class, sex, and professional status. The oldest known medical text is an Egyptian papyrus scroll. Among its remedies and prescriptions is an ointment for restoring hair loss consisting of equal parts of crocodile fat and hippopotamus dung.
Hair today continues to be an important symbol of attitudes, culture, religion and sex appeal. Its loss is traumatic and men in particular seem to be relentless in their pursuit to cover up. I don t think they’ve gone as far as utilizing crocodile fat and hippopotamus dung, but from what I’ve seen in some cases, that may have been the better choice.
There are almost 35 million balding men in the country today who are spending millions and millions of dollars searching for hair loss alternatives. Unfortunately, a sense of shame and embarrassment continue to surround the subject, and men take very little time to search for a safe, good- looking solution to the problem that plagues them. Transplants and other surgical procedures can bring pain, humiliation and less than perfect results. Coloring brings an overabundance of permanently-stained bed linens and eternal “ring around the hat”. Hair replacement systems, or hair pieces, often bring mismatched, misfit, miscolored mistakes that cost a great deal in both dollars and dignity.
Because so much of my business involves beauty – I have the good fortune to meet many experts in all areas of the
industry – most recently a gentleman who has created a painless, non-surgical hair replacement system that is the most natural looking product I’ve seen. Edward Katz, of Edward Katz International Hair Design offers hair replacement systems that are undetectable and allow men to wear them 24 hours a day for weeks at a time.
A native of Los Angeles, Edward Katz was the owner of a very successful insurance business for 14 years, who began balding in his mid twenties. Always popular, and a man about town, Edward found that people began treating him differently. The effect upon him was devastating, a reaction common to most men. Unlike most men, however, Edward Katz decided to do something about it. With his own money, he researched hair replacement for two years, created a flawless product and became his own customer.
Please gentlemen, be kind to yourselves this holiday season and take a moment to explore another option – this could be your crowning glory!